About Roots & Figs
Growing minds. Grounded values. Stories that shape the future.
Roots & Figs was born out of a deep passion to help children develop the tools they need early in life — not only to succeed academically, but to grow into thoughtful, resilient, and kind young adults.
We believe that books are more than stories — they're vessels for character, confidence, creativity, and compassion. That's why we design, curate, and publish works that speak to both the intellect and the heart.
Our commitment extends beyond the page. We work hand-in-hand with educators, families, and schools because we believe education is a partnership — one that shapes minds, nurtures wellbeing, and plants lifelong seeds of purpose.
And the name? Roots & Figs reflects our belief that deep foundations (roots) and flourishing growth (figs) are both essential to a child's journey. Rooted in strong values. Growing with intention.
“This work is personal. I wanted to create something that honors childhood and equips educators with tools that make a lasting difference. Every story, every page, is planted with purpose.”
– Founder, Roots & Figs
Our Mission, Vision & Values
Mission
To empower children through storytelling that nurtures academic excellence and strong character.
Vision
A generation of rooted, resilient, and reflective young minds.
Values
Purpose. Integrity. Imagination. Joy. Depth.
Our Story
- 2021Roots & Figs is founded with a mission to serve schools and families.
- 2022First classroom collection launched with SEL-aligned titles.
- 2023Expanded author visit program and educator partnerships.
- 2024+Scaling literacy initiatives and growing our publishing catalog.
Meet the Team

Jane Doe
Editor-in-Chief

John Smith
Creative Director
Want to partner with Roots & Figs?
Whether you're a school, author, or passionate educator, we'd love to connect and explore how we can grow something meaningful together.
Contact Us
Deep roots. Big Ideas. Bright futures.